RedNote Traffic Rules
Content Distribution Process
After publishing a note on RedNote, it goes through four key stages:
AI Review
System checks for prohibited words or inappropriate content.
Initial Traffic Assignment
Based on account weight. New accounts typically receive around 100 views. Higher-weighted accounts may receive more initial traffic.
Traffic Expansion
Content performance determines if it enters larger traffic pools.
Recommendation Period
Average content typically stops being recommended within days; high-quality content may continue receiving recommendations for weeks or months.
Initial Traffic Factors
Initial traffic is primarily determined by:
- • Content quality and account weight
- • Match between content and topic tags
- • Previous violation records
Tips to Improve Account Weight
Upgrade RedNote Level
Advancing from "Beginner" to "Regular" level can significantly increase account weight.
Account Age
Longer registration time generally results in higher account weight.
Increase Activity
Regular posting, browsing, liking, and logging in can improve account activity and weight.
Content Quality
Posts with high engagement (follows, shares, comments, saves, likes) improve account weight.
Actions That May Reduce Account Weight
Deleting Posts
Avoid deleting posts; use the "Private" setting instead.
Policy Violations
Avoid prohibited words and external traffic redirection.
Frequent Post Editing
Excessive post modifications may lead to reduced weight or traffic restrictions.
Changing Content Focus
Consider creating a new account when switching to a different content category.