Promotion Guidelines
RedNote Promotion is an official platform tool that allows brands and individual accounts to gain traffic support. Users can choose different promotion objectives to help increase post exposure, engagement, or follower count.
The platform offers multiple duration options and audience targeting choices. Users can select smart audience targeting or customize settings including gender, age, location, and interests.
Promotion Modes
Views and Plays
Focuses on improving post readership and click-through rates. Promotes content to users interested in the subject matter.
Likes and Saves
Aims to increase post engagement, focusing on likes and saves. Targets users likely to engage with the content.
Followers
Promotes follower growth and accumulation, though reading and engagement rates may be relatively lower.
Promotion Rules
Account Requirements
All accounts that publish RedNote posts are eligible for promotion.
Posting Requirements
No minimum follower count or post quantity required. Posts must comply with community guidelines and be published within the last 90 days.
Promotion Objectives
Post views/video plays, likes and saves, follower growth.
Ad/Sponsorship Labels
No advertising or sponsorship labels during promotion period.
Marketing Components
Not supported.
Promotion Strategies
Early Stage Growth
Use promotions to increase followers for vertical content, helping establish a basic follower base.
Viral Content
Apply promotions when post engagement begins to decline, choosing views as the objective to reach more potential users and boost traffic.
Content Testing
Use views, likes, and saves as promotion objectives for content testing. Adjust content quality if promotion results are unsatisfactory.
Promotion Tips
Multiple Small Promotions
Use multiple smaller promotions (minimum 750 points each) to get multiple traffic boost opportunities. Avoid large single promotions that might lead to traffic fatigue or uncontrollable promotion timing.
Suitable Posts for Promotion
If a post shows significantly better likes, saves, and comments than usual within 24 hours of publishing, it's suitable for promotion to maintain high traffic after the cooling period.